Novetiv Privacy Policy

Effective Date: 24/09/2025

Novetiv is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information when you use our platform, mobile applications, and related services.

Information We Collect

To provide you with the best possible experience, Novetiv collects a variety of information when you interact with our Services. This may include:

• Personal Information: When you create an account, subscribe, or contact us, we may collect details such as your full name, email address, phone number, company name, and other identifiers that help us recognize and communicate with you.
• Social Media Data: When you connect your social media accounts (e.g., LinkedIn, Facebook, Instagram, X), we may access data made available through those platforms’ APIs. This can include posts, comments, follower information, engagement statistics, profile details, and other content necessary for Novetiv to perform tasks like scheduling, analyzing, and managing content on your behalf. The scope of this data depends on the permissions you grant during integration.
• Usage Data: We automatically collect certain information about how you interact with our Services. This includes device type, operating system, browser type, IP address, geolocation (when permitted), access times, pages visited, and referral sources. This information helps us understand user behavior, troubleshoot issues, and improve performance.
• Generated Content: Novetiv offers AI-powered features that generate posts, replies, insights, and recommendations. Any content created or uploaded through these features may be stored and processed to refine our models, enhance personalization, and improve overall service quality.
• Payment Information (if applicable): If you purchase a subscription or paid service, we may collect payment details such as billing address and transaction history. Payment processing is handled securely by third-party providers, and we do not store sensitive financial data such as credit card numbers.

How We Use Your Information

We process the information we collect to deliver, maintain, and continuously improve Novetiv’s Services. Specifically, we use your data to:

• Provide and Improve Services: Operate, maintain, and enhance the functionality, security, and usability of Novetiv’s platform.
• Enable Social Media Management: Allow you to schedule posts, analyze performance, manage engagement, and track activity across multiple platforms from a single dashboard.
• Perform Analytics and AI Processing: Use advanced AI to conduct sentiment analysis, generate insights, recommend content strategies, and create personalized responses that align with your brand voice.
• Enhance User Experience: Customize content and features based on your preferences, usage patterns, and historical data to ensure a more tailored experience.
• Communicate with You: Send service updates, technical notices, security alerts, customer support messages, and marketing communications (if you opt-in).
• Maintain Compliance: Ensure adherence to the terms and policies of third-party social media platforms, comply with applicable legal and regulatory obligations, and prevent fraudulent or unauthorized activity.
• Research and Development: Analyze user behavior and feedback to develop new features, optimize AI models, and improve the overall effectiveness of our Services.

Sharing of Information

We value your trust and are committed to handling your information responsibly. While Novetiv does not sell your personal data to third parties, there are certain circumstances where we may need to share information:

• With Third-Party Services: When you choose to connect your social media accounts (e.g., LinkedIn, Facebook, Instagram, X), Novetiv interacts with those platforms’ APIs to access and process information as permitted by their policies. This allows us to provide features such as scheduling posts, retrieving analytics, and performing sentiment analysis. The scope of data shared will always depend on the permissions you grant during the connection process.
• With Service Providers: We may engage trusted third-party vendors and partners to assist us in providing essential services such as hosting, cloud storage, analytics, payment processing, and customer support. These service providers are contractually obligated to use your data only for the purposes of fulfilling their functions and must adhere to strict confidentiality and security requirements.
• In Business Transactions: If Novetiv undergoes a merger, acquisition, restructuring, or sale of assets, your information may be transferred as part of that transaction. We will notify you through our Services or by email before your personal data is transferred and becomes subject to a different Privacy Policy.
• For Legal Reasons: We may disclose information if required by law, regulation, legal process, or government request. We may also share information when it is necessary to protect our legal rights, investigate potential violations, prevent fraud, address security or technical issues, or ensure the safety of users and the public.

Data Security

Protecting your information is a top priority at Novetiv. We employ a combination of technical, organizational, and administrative security measures to safeguard your personal data from unauthorized access, use, disclosure, alteration, or destruction. These measures include encryption, secure servers, firewalls, limited access to personal information by employees, and regular monitoring of our systems for vulnerabilities.

Despite these precautions, no method of transmission over the internet or method of electronic storage is entirely secure. While we strive to protect your personal data, we cannot guarantee absolute security. We encourage you to take proactive steps, such as using strong passwords and keeping your login credentials confidential, to help safeguard your information.

Your Rights

Depending on where you reside, you may have specific rights regarding your personal information under applicable data protection laws (such as the GDPR in Europe or CCPA in California). These rights may include:

• Access and Portability: The right to request a copy of the personal data we hold about you, including the ability to obtain it in a portable format.
• Correction and Updates: The right to update, correct, or amend inaccurate or incomplete information.
• Deletion: The right to request the deletion of your personal data, subject to legal or contractual obligations that may require retention.
• Restriction of Processing: The right to limit how your personal data is processed under certain circumstances.
• Objection: The right to object to specific types of data processing, including direct marketing.
• Withdrawal of Consent: If you have provided consent for processing, you may withdraw it at any time without affecting the lawfulness of processing prior to withdrawal.

To exercise these rights, please contact us at team@novetiv.com. We may request verification of your identity before fulfilling certain requests for security purposes.

Retention of Data

• We retain your personal information for as long as it is necessary to fulfill the purposes outlined in this Privacy Policy. This includes providing and maintaining access to Novetiv’s Services, complying with applicable legal, regulatory, and accounting requirements, resolving disputes, enforcing our agreements, and protecting the integrity of our platform. When your information is no longer needed for these purposes, we will either securely delete or anonymize it so that it can no longer be associated with you. In some cases, due to technical, contractual, or legal obligations, certain records may be retained for extended periods.

Children’s Privacy

• Novetiv’s Services are not intended for use by children under the age of 13 (or the age of digital consent as defined by local laws in your jurisdiction). We do not knowingly collect or solicit personal information from children. If we become aware that a child has provided us with personal information without verified parental consent, we will take immediate steps to delete such information from our systems. Parents or guardians who believe that their child may have shared personal information with us are encouraged to contact us directly so we can ensure the information is removed.

International Data Transfers

• Novetiv operates globally, and as such, your information may be stored, processed, and transferred across different countries where we or our service providers maintain operations. This may include regions where privacy laws differ from those in your country of residence. By using our Services, you acknowledge and consent to these transfers, which are always conducted in compliance with applicable data protection laws and frameworks such as the EU General Data Protection Regulation (GDPR). We implement appropriate safeguards, including contractual protections and security measures, to ensure that your data remains secure regardless of where it is processed.

Cookies and Tracking Technologies

• To enhance your experience and improve our Services, Novetiv uses cookies, web beacons, pixel tags, and similar tracking technologies. These tools help us recognize you across different sessions, remember your preferences, analyze trends, measure the effectiveness of campaigns, and provide customized content. Certain cookies are essential for the functionality of the platform, while others are optional and used for analytics or marketing purposes. You have the ability to control or disable cookies at any time through your browser or device settings; however, please note that doing so may limit some features of the Services. We may also partner with third-party analytics providers who use cookies and similar tools to gather insights into how our Services are used.

Third-Party Links

• Novetiv’s Services may include links to third-party websites, applications, or services that are not operated or controlled by us. These links are provided for your convenience, such as references, resources, or integrations that may enhance your social media management experience. However, once you leave our platform and access a third-party site, this Privacy Policy no longer applies. We are not responsible for the privacy practices, data collection methods, or content of those third parties. We strongly encourage you to review the privacy policies and terms of any external sites or services before providing them with your personal information. Your interactions with such third parties are governed solely by their own policies, and Novetiv bears no responsibility or liability for their actions.

Changes to This Policy

• We may revise or update this Privacy Policy periodically to reflect changes in our business operations, legal requirements, or improvements to our Services. Any modifications will be posted on this page with a revised Effective Date at the top. In cases of significant updates, we may also notify you directly through email, in-app notifications, or other reasonable means to ensure you remain informed. We encourage you to review this Privacy Policy regularly to stay up to date on how we protect your information. Continued use of Novetiv’s Services after changes are published constitutes your acceptance of the updated Privacy Policy.

Contact Us

• If you have any questions about this Privacy Policy, please contact us at:
• Email: team@novetiv.com
• Organization: Novetiv